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Sign Design Tips for Maximum Effectiveness
When you choose to design your own sign, please keep the following in mind:  Viewing distance is a primary factor.  A magnetic sign is difficult to read at over 50 MPH.  

For your main message, stick to fonts that are easy to read.  Your sign's lettering must be distinguishable from its surroundings.  The viewer's ability to correctly read the message is improved by individual letter distinction.

The characteristics of the letters which make them individually distinguishable from other letters are dependent upon choosing the right typestyles and spacing.

When you don't have room for lettering as large as you'd like, try using light colored letters on a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read.  Black or navy on yellow, yellow on black, and white on navy, black or forest green are among the most popular.  Adding a graphic image will help to increase the appeal of your signs.

According to a study by the Pennsylvania College of Optometry, two simple elements can enhance sign effectiveness:
Adding a border to focus attention on your sign helps the viewer read it 26% faster. That's a big advantage in a fast-paced marketplace, and we offer a nice selection of free borders for your signs.  And, by presenting special information in a second color, you increase the reader's retention by 78%. So whatever is most important on your sign, whether it's a phone number or a key word, try using an accent color to draw better response.



When laying out your magnetic signs remember that making them too hard to read, or filling them up with too much wording will defeat the purpose.  

Keep them clean and attractive with a simplified message, your name and how to contact you.  

Logos are great as long as they don't take away from your sign.  A logo should help define what your company is about, and the service you provide.

Avoid mixing too many letter styles or colors.

Try not to select a square sized sign (i.e. 12 x 12) unless you have the proper copy to fill it.  For example,
fits well inside a square sign.

Fewer words mean bigger letters.  At 70 mph fine print is hard to read.

Don't forget your License or Certification Numbers if applicable.



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