|Sign Design Tips
for Maximum Effectiveness
When you choose to design your own sign, please keep the
following in mind: Viewing distance is a primary factor. A
magnetic sign is difficult to read at over 50 MPH.
For your main message, stick to fonts that
are easy to read. Your sign's lettering must be distinguishable from
its surroundings. The viewer's ability to correctly read the message
is improved by individual letter distinction.
The characteristics of the letters which make them individually
distinguishable from other letters are dependent upon choosing the right
typestyles and spacing.
When you don't have room for lettering as
large as you'd like, try using light colored letters on a dark background.
The contrast will make the lettering appear larger and viewers will find
it easier to read. Black or navy on yellow, yellow on black, and
white on navy, black or forest green are among the most popular.
Adding a graphic image will help to increase the appeal of your signs.
to a study by the Pennsylvania College of Optometry, two simple
elements can enhance sign effectiveness:
Adding a border to focus
attention on your sign helps the viewer read it 26% faster. That's a
big advantage in a fast-paced marketplace, and we offer a nice
selection of free borders for your signs.
And, by presenting special
information in a second color, you increase the reader's
retention by 78%. So whatever is most important on your sign,
whether it's a phone number or a key word, try using an accent color
to draw better response.